Views: 38 Author: Site Editor Publish Time: 2018-07-20 Origin: www.fuchun-casting.com
Agriculture as a primary industry should be very important for a developing country like China.As far as agricultural machinery is concerned, it is the product of industry developing to a certain stage and feeding back agriculture, so it has both industrial characteristics and agricultural characteristics.
In fact, no matter which country in the world, the first industry accounts for the absolute proportion at the beginning.Agriculture represents the strength and weakness of the national economy, which is the period of the agricultural country. Then, with the sprouting of capitalism and the rise of the industrial revolution, the advanced countries began to change from the agricultural country to the industrial country, and then after the development of post-industry, from extensive industry to high-tech industry, and serve the whole society.
Following the development of agricultural technology (represented by agricultural machinery), the liberated labor force, together with the rapid development of the market, promoted the formation and development of the tertiary industry - - service industry, and then the tertiary industry reacted on the other two industries to promote circulation, develop talent and so on.
China's agricultural machinery market from the traditional high-speed growth into the new normal speed adjustment, kinetic energy conversion, transformation and upgrading has become the main driving force for quality development.
The current situation of China's agricultural machinery Market:
First, some raw materials will rise in price and rebuild production and marketing synergy. Under the background of supply-side structural reform, the acceleration of production capacity, the upgrading of environmental protection and the landing of measures will restrict the release of production capacity of enterprises whose environmental protection is not up to standard at this stage, and promote the withdrawal of non-standard enterprises'production capacity. The original supply chain of agricultural machinery enterprises has been broken, the supply of raw materials is tightening, the demand of main engine enterprises is increasing synchronously, and the new supply system is reconstructed rapidly to ensure the new balance of production and marketing.
Next is the aggravation of sales promotion and the shock of market demand. Affected by various factors, such as the decrease of the total subsidy for agricultural machinery, the decrease of the subsidy for some products, the serious overdraft of second-class products, and the decrease of grain income of some regional users, the purchasing power and willingness of some users have been reduced. Agricultural machinery enterprises to achieve the year-round business objectives, from the beginning of the year began to implement a vigorous, wide range of product promotions, scramble for market opportunities, individual products and even production costs and sales prices hang upside down phenomenon.
Finally, some enterprises have reduced their operating profits and challenged the short-term development. Competition in the market has intensified, the promotion of enterprises has intensified, raw materials prices caused by the dual factors of agricultural machinery manufacturing costs, sales prices reduced, enterprise development capacity reduced. Some distributors are facing either price wars by way of price reduction or problems of high inventory and difficult capital turnover. The ability of market development and after-sales service is obviously reduced, and the channel distribution focus shifts and changes appear.
Prospects for China's agricultural machinery Market:
Nevertheless, under the assault of the national agricultural machinery subsidy policy, agricultural machinery is still developing. With the transfer of rural labor force, the implementation of land transfer policy and the launching of land consolidation policy, the development of agricultural machinery can be expected, optimistic, but also inevitable to move forward. Agricultural machinery industry is still a sunrise industry, the concept of development is not formed in a day, the realization of development goals will not be achieved overnight, to follow the objective law, stable, innovative drive. In order to develop, enterprises should concentrate on advantageous resources, develop ability, form differentiated advantages and enhance competitiveness in an all-round way.